Why are you not using Apple Pay?

Organization: Apple Inc.

Industry: Technology

CEO: Tim Cook

Web References: WikipediaApple, CNET, SoundCloud, YouTube

apple-pay-tim-cookApple Pay is a convenient way to make payments at contactless points of sale and in iOS apps.  It was originally announced in 2014 at the iPhone 6 event.  This service allows your Apple device to communicate with POS system.  The app uses a dedicated chip that stores Apple’s Touch ID, Wallet as will as encrypted payment information.  Using the Touch ID at the appropriate time when checking out.  This helps to keep your payment information safe and private from the retailer using a dynamic security code that it creates for each transaction.

Some might wonder why the iPhone 5S will not work with Apple Pay, and the anwser is simple, your 5S does not have the SE chip to generate the randomized 16-didgit code needed to transmit you credit or debit card number.  There is a full list of participating banks and store cards right on Apples website.


Now for the million dollar question, is Apple Pay secure?  I would definitely say the answer to that is yes.  Apple Pay will protect you card and personal information and does not collect any transaction data.  Looking at the Apple Pay security and privacy overview on their website should help with any reservations you may have about using it.  If you have an iPhone 6 or above, you are probably familiar with the Touch ID to make iTune purchases.  Apple Pay uses the same process.  In addition to the chip that stores the data on the secure element and it is never put on your phones software.

In these videos, you will see how easy it is to set up and pay for your retail and in-app purchases.

USA Today’s Talking Tech discusses Apple Pay.  Jefferson Graham, a Los Angeles based tech columnist for USA Today talks with Ed Baig, and American technology columnist and reviews the newest gadgets and tech.  They talk about the reality of mobile payments being “the next best thing.”

It is great if you are the type of person that runs out to get in line for the new iPhone every time on the first day it is released.  I myself am holding on to my old dilapidated iPhone.   I mean, I am still paying for this thing, so for now, this iPhone 5S in my pocket will have to do.  I mean, like really?  Can we afford to upgrade our phones every year to keep up with the ever changing technology?  I know I can’t unless 4XEM is going to increase my salary…by a lot!


Have Apples best days come and gone?

Organization Name: Apple

Industry: Multinational Technology Company

CEO: Tim Cook

Web references: Macrumors, youtube, Wikipedia, Apple, Bloomberg Technology, Statista,

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976.  They now develop and sell many consumer electronics including the iPhone, the iPad, the Mac computers, the iPod, and the Apple Watch.  Being the world’s largest information technology company by revenue and the largest publicly traded, they became the first U.S. company valued over $700 billion.

Source: Wikipedia

apple-store-customers-line-600x399With 475 retail stores across 17 countries, and total revenues of $233 billion at the end of the 2015 fiscal year, there may be only one way to go…down!  Lately, even the Apple faithfuls are ditching the iPhone.  Apple has always enjoyed great customer loyalty with 68% of Apple sales coming from iPhone and according to a statista report the iPhone users are a loyal bunch.



In a small survey of 3000 smartphone users, 76% say they would upgrade from their iPhone to a newer model.  That’s an incredible 185 higher then Apple’s closest competitor marking them as the smartphone giant!


After all the great Apple successes, why are so many loyal customers ditching their iPhones?  This forecast for quarter 1 for 2016 is between $50 and $53 billion.  This is the first quarterly drop since 2003.n  Bloomberg’s Scarlet Fu talks about these numbers.

Is the market saturated with Apple phones?  Units sales are down by 10 million and with the iPhone making up well more then half of Apples total revenue.  India Today Television talks about the iPhone’s dip in sales.

So, to answer my question, Have Apple’s best days come and gone?  Apple CEO Tim Cook say’s in a CNBC Mad Money interview,”i couldn’t disagree more.”  “We’ve got great innovation in the pipeline. New iPhones that will incentivize you and other people that have iPhones today to upgrade to new iPhones.

We are going to give you things you can’t live without that you just don’t know you need today. That has always been the objective of Apple. To do things that really enrich people’s lives. That you look back on and you wonder how did I live without this.”

Jim Cramer from CNBC’s Mad Money talks with Tim Cook on Optimism for the future!

It sounds like there may be some more “best days” coming for Apple!


Crowd Sourcing!

Getting customers to give you the data needed to produce new and innovative products!  Here is a post I wrote for school called.

What are the “building blocks” for successful crowd sourcing?

Give it a read and and I welcome your comments and opinions!

Well this is going to cost us a small fortune!

Untitled-1Do you remember when I asked the question, what do you look for when buying earbuds?  We are giving away 50 sets!  The responses to our Facebook Ad was so incredible that we have been forced to expand the offer.


4XEM would like to thank you for participating in our ground breaking Facebook offer of a free set of our newly launched earbuds. These new earphones are the first samples of several earphone designs we plan to roll out over the next several months, and we are pleased that you took us up on our offer of for free earbuds.

However, we had not planned on the incredible response we would receive from our offer.
We originally limited the offer to the first 50 respondents. The excitement at our office relegated us to make a executive business decision that would benefit all respondents to our offer.
We simply decided to offer every single respondent to our offer a free set of earbuds.

Your free set of earbuds and thousands of others should begin shipping next week.

Is this a scam or does the offer come with a catch?  Not a scam but there is a catch!

We simply would like you to complete a short survey of ten questions in relation to the quality, design and functionality of the earphones.
A link to a survey will be emailed to you soon after you have received the earphones.  If you can’t wait…here is the survey link.


4XEM would also request that you  Facebook_LikeUs_Icon and share our offer with your friends and family. (I mean isn’t that the least you could do?)  Subsequent offers will only appear on our Facebook page.  Did you know…you can now shop directly from our Facebook page?  I know right, how cool is that!

Here is a glimpse of what we expect to offer over the coming months.

October– Free smartphones chargers

November– Android TV Box discount offer.

December- Free smartphone cables



Please visit www.4xem.com for more information on the many products we offer. Our product line includes a huge selection of mobile accessories, VGA, DVI, Display port, Audio, USB, Fiber and HDMI cables and adapters, networking equipment, structured cabling and server rack solutions.

Many of our products are available through retailers such as www.Walmart.com, www.bestbuy.com, www.staples.com, www.newegg.com, www.amazon.com and many other online retailers.
Again thank you for participating in our free earphone offer.

Windows 10…Not too shabby!

After a couple of weeks using windows 10, I have to say that I am not dissatisfied with it.  Windows corporate vice president tweeted Tuesday that more then 75 million devices are already running Windows 10 in less than 1 month.  I am sure that being a free upgrade sure does help.


Windows 10 is running in 192 countries and more than 90,000 unique PC or tablet models have upgraded to Windows 10 with 6x more app downloads per device than Windows 8.

Here is some nifty numbers posted by The Verge.  http://www.theverge.com/2015/8/26/9209949/windows-10-75-million-machines

There are however, a couple issues that I have with Windows 10.  Though they are not giant issues, they still get under my skin.

The largest pain for me is flipping between windows.  Why can I not Alt/Tab once between 2 windows when they are the only 2 open?

I have to hold the Alt key and double click the Tab?  This is driving me nuts, so if you have a better way…let me have it please.

Overall, I am happy with Windows 10 and very happy to have my start menu.  If you are one of the people that are not happy with it…just get rid of it.  You will have to do it within a month of upgrading or you will be stuck with it for ever.

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By Ken Lupton




What type of ear buds (in-ear headphones) are you looking for?

When people shop for in-ear headphones, what is it that makes them decide which ones to purchase?  There are so many different styles to choose from that the average Joe has a tough decision to make.

earphone-blogThere are many different brands, Beats by Dr. Dre, Skull Candy, Sony, Panasonic, Bose etc.  What I would like to know is, what is the deciding factor to make the purchase?  Is it solely based on sound , or looks, or both?  You can spend anywhere from $5 for an entry level set to $250 for a set of Beats or Bose.  I know myself, If I did break down and spend my car payment on a set of earbuds, they better be pretty sick and last me the rest of my natural life.  The way I beat up headphones, they would have to be made from titanium, or some unknown metal from space.

marvin-the-martian-in-ear-eearbud-earphones-w-35mm-plugSure, beats newest earbud URBEATS,  look really sexy,MK9X2-feature

but are they really worth 100 bucks?  Maybe they are, but for myself, I’m looking for function and durability not looks.  Will I notice the sound difference when I’m running at 6mph on the tread mill, or doing a vigorous High intensity spin class?  OK, you got me…I am not going to do any vigorous high intensity spin classes in the near future but I do like to get on the treadmill once in a while for a nice jog.  I may be biased when I say that I use a low cost, high quality in-earbud from our own 4XEM.  They are keeping it real with low cost packaging and passing the savings on to the customer.  The quality is everything I need and the sound is great with tons of bass.  They are very soft, comfortable and deliver great sound and have a single button remote/microphone that is compatible with Apple®, BlackBerry®, Android™ and most media devices with a 3.5 mm jack.  The best part is, if I happen to damage them because I fell asleep while binging on the latest Netflix series on my Ipad, I will not have to re-mortgage the house to get a replacement pair.

The 4XIBUDWH and the 4XIBUDBK are available from many of your favorite etailers and if you stay tuned…I hear that 4XEM may be giving several promotional sets away.  Follow my blog to stay in the loop.  The free earbuds are coming soon!